Take part in the Industry Challenge

The RBC Race for the Kids Industry Challenges brings together companies and business leaders in key industries to raise funds in support of youth mental health. For the past seven years the Challenge has helped Sunnybrook's Family Navigation Project, the first-of-its-kind and the largest navigation program in Canada, and has been connecting youth and their families to the care and services they need.

The 2023 RBC Race for the Kids Industry Challenge features four different industries: Accounting and Consulting, Law, Media and Communications and Real Estate. The RBC Race for the Kids Industry Challenge is an opportunity for you to demonstrate your commitment to helping youth who are struggling with mental health. Together we can improve access to treatment so no family is forced to struggle alone!

  • Align with Sunnybrook, recognized as one of the world’s best Hospitals.
  • Support youth mental health. FNP is the largest youth mental health navigation & support program in Canada.
  • Expose your brand to over 6,500 registrants - GTA families with children and residing in Toronto, Markham, Vaughan, Brampton, Mississauga & Oakville.
  • Reach thousands more through our creative event marketing campaign.
  • Contribute to an important community-wide conversation helping break the stigma of mental illness & addiction.
  • Engage your employees in a meaningful way, share with them the importance of youth mental health and build a team to participate. All registrations are included with your corporate support.

To learn more about the recognition and benefits for your company, please contact

Thanks to more than 200 Industry Challenge participants who stepped up to the Challenge, the 2022 RBC Race for the Kids Industry Challenge rasied $422,000! Please join us in 2023 to have an even bigger impact for youth and their families.

Industry Challenge Sponsors

Other Industry Challenge Participants

CPA Ontario
Sia Partners
Brookfield Properties
Spark Foundry