Fundraising tips

Your fundraising will help families with mental health needs in the GTA navigate the mental health care system by connecting their youth in need with the right treatment at the right time. Thank you for reaching out to make a difference for this important cause!

  1. Start early

    The sooner you start asking for donations, the more money you will raise.  As soon as you register to participate in the RBC Race for the Kids, get organized and start fundraising!

  2. Set a challenging yet attainable goal

    We ask each individual to raise a minimum of $100, but you can always set a higher goal for yourself! Track and share your progress with current and potential donors. Once you reach your goal, consider a stretch goal.

  3. Take the first step

    Start by donating to yourself. It’s an easy way to show your passion for youth mental health and to inspire family, friends and colleagues to also donate generously. Remember, every step is a step forward for youth mental health.

  4. Don’t be shy

    Ask, ask, ask! People can only make a donation if you give them the opportunity to. Reach out to everyone in your network to ask for donations. Youth mental health is an important issue that affects all of us, and this is your opportunity to support youth in your community. Start connecting with your networks from your email address book, then your regular address book, friends, family and word of mouth.  Don’t be shy about asking more than once – people like to hear about your progress and to be reminded and you will be surprised at who donates!

  5. Customize your emails

    Make the email template yours! Include a personal story, why you are running, why raising money is important to you, where the money is going and who is benefiting from the funds.

  6. Customize your personal fundraising page

    Similar to customizing your emails, make your personal fundraising page personal.  Include a story about why you are running and raising money for youth mental health, include photos, videos or any other information you want people to know.   

  7. Add social media to the mix

    Given that more and more donations are happening online, use status updates on your Facebook, Twitter, LinkedIn, or Instagram to update your friends on your fundraising.  You can provide direct links to your fundraising page to allow for easy and quick donations. Facebook has an audience of over 600 million (and growing) so it is extremely likely that a considerable amount of your network is already on social media.  So why not make it easy for them and meet them online!

  8. Get creative

    Sending emails and starting conversations is a great start, but the sky is the limit when it comes to ways you can fundraise! Here are some unique ideas:

    • Give out mini piggy banks to family, friends and colleagues.  Ask people to save their spare change for you and then collect the piggy banks prior to the race.
    • Fill a jar at your office with jellybeans and have your colleagues pay to guess how many there are in the jar. The winner gets to keep the jellybeans, and the proceeds are donated.
    • Host a summer BBQ and ask guests to make a donation in exchange for a burger hot off the grill.
    • If you’re celebrating a birthday or anniversary, ask for donations in lieu of gifts.
    • Clear out your closets and hold a garage sale or a used book sale, with all proceeds donated. 
    • Coordinate a ‘dress down’ day at work where your colleagues get to wear their favourite jeans into the office in exchange for a donation.
  9. Stay focused

    Remind yourself of why you are participating in the event and how the money you raise will help youth in our community who need it most. Talk to friends, family and other fundraisers for inspiration and ideas.

  10. Send a personal thank you

    Once the event is over and you have completed your fundraising, send the results to your donors and thank them for their support so they know where their money went – you might reach out to them for support again next year!